There have been two major rebrands in Ghana in the past quarter: Voltic and AirtelTigo (now AT). This move by these two well-known brands necessitates the question of whether a rebrand is necessary at all. If yes, when is it necessary for your business, and how do you carry out a successful rebrand? A rebrand is a process of changing …
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There are many factors that affect consumers’ purchasing decisions and preferences. Chief among these is the perception consumers have of different brands. No brand sets out with the intention of gaining a bad reputation; however, a brand may suffer loss in the absence of a robust strategy. A brand strategy ideally integrates the brand’s mission, promise and message. Marty Neumeier, …
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You probably at one time have made a purchase because you have had a mental note of what the brand stands for. The brand most likely made an impression on you, prompting you to make a purchase decision. This is an important concept for every brand and business to consider: leaving a lasting impression that influences purchase. People are more …
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If you live in Ghana, you most likely have tried either of these two snacks: plantain chips, or any of the Fanmilk products. Some people even claim they are the best combo for a sunny afternoon snack. It is truly impressive how the ice cream and frozen dairy products manufacturer and retailer, FanMilk, has positioned itself in the Ghanaian market, expanding …
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