When is a Rebrand Necessary?

There have been two major rebrands in Ghana in the past quarter: Voltic and AirtelTigo (now AT). This move by these two well-known brands necessitates the question of whether a rebrand is necessary at all. If yes, when is it necessary for your business, and how do you carry out a successful rebrand? A rebrand is a process of changing …

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Why Local Businesses Must Pay Attention to Branding

If you live in Ghana, you most likely have tried either of these two snacks: plantain chips, or any of the Fanmilk products. Some people even claim they are the best combo for a sunny afternoon snack. It is truly impressive how the ice cream and frozen dairy products manufacturer and retailer,¬†FanMilk, has positioned itself in the Ghanaian market, expanding …

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