• Albert
• February 28, 2022
• Branding
• Art, Technology
• 1 Comment

There are many factors that affect consumers’ purchasing decisions and preferences. Chief among these is the perception consumers have of different brands. No brand sets out with the intention of gaining a bad reputation; however, a brand may suffer loss in the absence of a robust strategy. A brand strategy ideally integrates the brand’s mission, promise and message. Marty Neumeier, …